Noord en Zoet

With us as guests; Irene, the face behind North and Sweet interior advice. Her advice is characterised by a calm, Scandinavian base with a sauce of personality and something unique. 

LIVING STYLE: Scandinavian - Retro

A passion from an early age  

The passion for interior design started early. As a child, Irene was already making small changes to her room. This started with wrapping boxes with colourful wrapping paper and making cushions. Through Instagram, followers were inspired by images of her own home. The profession of interior styling then gradually came her way. 

Designsofa: Finn By SIDDE in Simply Beige

The meaning of Noord en Zoet 

She also organised ‘interior parties’ at people's homes. ‘I would bring accessories to style on the spot and we would make mood boards.’ After this, the ball really started rolling and Irene was regularly asked if she also gave interior advice. Noord and Zoet interior consultancy came into being. A name that didn't just fall out of the sky. Noord' stands for Scandinavian, natural and sustainable. Zoet' stands for splashes of colour and something unusual, such as a disco ball or reused materials. In addition, the letters N and Z are also the initials of her daughters.  

Personal interior advice

At Noord en Zoet, you can get interior design advice from small to large. From a low-threshold spa session to a comprehensive plan from A to Z. The goal is a nice, calm basis on which you can stick everything and pour your personal sauce over it. Important in her own interior style is light and coherence.

‘I love vistas and corners. Every time you turn a corner in space, you should be able to marvel.’    

Designsofa: Odin By SIDDE in Skin Powder

Scandinavian retro 

The personal style can also be seen in the styling of sofas Finn and Odin in the By Sidde studio. Finn set 2 in Simply Beige is immersed in a Scandinavian, retro setting with a 70s vibe. The disco ball brings a touch of goofiness. Odin in Skin Powder is combined with nude, pink and dark brown shades. The warm wood type matches this well.  

Chair dance at home   

Unmissable in an interior? Warmth! ‘The feeling that a house embraces you as soon as you walk in and offers a kind of peace.’ Irene has a knack for chairs and cupboards. It's regularly a chair dance in the house with the rule now being to keep the number of chairs the same. Cupboards, preferably vintage, are also regularly brought into the house.  

Dreaming of the future

In the years that Irene has been working as an interior stylist, many beautiful projects have come along. The best thing about the profession is being able to make clients happy and hearing afterwards that this is what they were really looking for. One more dream would be to design their own furniture or take on a business project such as advice for a shop or restaurant. The Christmas on the cake? That must be having their own inspiration showroom! 

Not getting there? Then opt for an interior stylist to take away the stress of choosing and avoid mis-selling. Don't be afraid to put things together either. If you like what you see, it may well go together.